adweek.com
excluded from the index
- Largest paint
- 0.4–6s
- Paywall
- hard paywall
- Ad requests
- 44
- Tracker requests
- 27
- Page weight
- 2.1 MB
- Readability
- not measured
- Accessibility
- not measured
- Green hosting
- not measured
- Measured
- 2026-08-31
Observed interruptions
Ad and tracker counts above are network requests, not counts of visible ads or separate companies. They do not affect the interruption score.
Interruption evidence is incomplete or needs review, so this subject is not scored. Missing evidence is not treated as an interruption-free page.
Why it is excluded
| Gate | What tripped |
|---|---|
| G1 | Hard paywall — the content requires payment |
| G5 | Full-screen interstitial with no way past it |
A site that fails any of these is not indexed at all — not ranked lower, absent. It keeps this page, and the measurement that produced the verdict stays visible.
Recorded automated findings
| Recorded behavior | Policy cost | Use in this grade |
|---|---|---|
| Asks you to register, but you can read without it | 0.30 | Needs review; not scored |
| Full-screen box you have to close first | 0.40 | Needs review; not scored |
These records are retained for inspection. Only verified interruption evidence contributes to that subject; uncertain records are not silently treated as clean. Metering keeps its separate grade cap. These costs are not currently applied as search-ranking multipliers.
Measurement dates
Oldest evidence 50 days old. At least one subject is due for rechecking (30 days or older). Dates refer to the evidence, never the card rebuild.
- Access and interruptions:
Measurement history
Newest 3 saved observations. Each describes a sampled page at that time; older, failed or held observations do not override the current reviewed card. Raw automated findings may have been superseded by later review or detector replay. No previous grade is inferred.
Read dated observations
- — Access observation: excluded; detected gates G1, G5; raw automated findings soft registration nag; review required
https://www.adweek.com/brand-marketing/fernando-machado-just-let-100-creators-loose-in-50-chipotle-kitchens/
Evidence source: verdicts-top5000.jsonl · observation e837f6160fb3 - — Access observation: excluded; detected gates G1, G5; raw automated findings soft registration nag; review required
https://www.adweek.com/agencies/jon-hamm-ad-kicks-off-betmgms-aor-partnership-with-indie-agency-cape/
Evidence source: verdicts-top5000.jsonl · observation 1026d5d20ff1 - — Access observation: excluded; detected gates G1; raw automated findings dismissible takeover; review required
https://www.adweek.com/creativity/snickers-says-even-your-ai-chatbot-isnt-itself-when-its-hungry/
Evidence source: verdicts-top5000.jsonl · observation 29fc0be276e8
How we know
| Pages rendered | 3 |
|---|---|
| Site verdict | errors dropped; majority of remaining; ties to the stricter verdict; active reviewed exclusions override admission |
| Figures shown | numeric measurements generally use medians; interruption costs, overflow, keyboard traps and accessibility failures retain the strongest observed finding |
| Speed varied | 0.4s to 6s across 3 pages, so we show the range rather than one number. A spread that wide usually means our measurement, not the site. |
| Cited by | 6,174 encyclopedia articles |
| Flagged | at least one render was degraded, so this card is queued for re-measurement |
Think this is wrong? It may well be — the measurements cover only a handful of pages. Any reviewed admission decision and its dated evidence are shown above. Re-measurement on request is not built yet, so there is no button here that would do anything. When it exists it will be free and it will be on this page.